Digital-First, Fintech Companies Lead Money Transfer Customer Satisfaction in 2025

Digital pioneers and fintech natives, including Ace Money Transfer, BOSS Money, Paysend, Revolut, TransferGo and Remitly, are leading consumer satisfaction in the UK and the US money transfer markets this year, according to a new analysis by FXC Intelligence, a data platform specializing in the cross-border payment and e-commerce sectors.

The analysis, released on June 19, combines average customer ratings from both Apple’s App Store and Google Play Store with each company’s Trustpilot scores to give a clear picture of consumer sentiment in 2025.

Among the 18 companies reviewed, 16 scored 4.0 or above out of 5 on Trustpilot, and seven scored 4.5 or above. Only WorldRemit (3.6) and Nala (3.5) scored below 4. The average Trustpilot score was 4.3. On mobile app stores, the average user ratings were even higher at around 4.7 across both UK and US app stores.

Digital pioneers and fintech natives outperform

Findings reveal that customer satisfaction is particularly high for digital-first players founded between the 1990s and early 2010s. These companies, which focus on online remittances, business-to-business (B2B) cross-border payments, and faster digital rails, include Wise, TransferGo, Ace Money Transfer, Remitly, Xoom, and WorldRemit.

Wise scored 4.3 on Trustpilot and recorded an average app store rate of 4.8; TransferGo scored 4.6 on both Trustpilot and app stores; and Ace Money Transfer posted 4.7 across both measures.

Remitly scored 4.6 on Trustpilot and 4.8 on app stores; Xoom also performed strongly, with Trustpilot and app store scores of 4.7; while WorldRemit’s Trustpilot score stood at 3.6 despite an app store average of 4.7.

Newer fintech-native companies founded from the mid-2010s, with a mobile-first, API-led approach, also performed strongly.

Companies like Paysend and Revolut from the UK, posted Trustpilot ratings ranging from 4.2 from 4.5, and app store ratings of 4.7 or 4.8. Newcomers such as Nala, Sendwave and Taptap Send based in the US, Panda Remit from Singapore, and LemFi from Canada, reported similar high app ratings, although Nala’s Trustpilot score of 3.5 stands out as a weaker point.

Legacy players hold strong

Nevertheless, legacy players are holding their ground. MoneyGram, Ria, uLink, and Western Union, from the US, recorded Trustpilot scores of 4.3 or 4.4 and app store ratings of 4.7 or 4.8, showing that traditional players are still trusted by customers alongside their newer, digital-first competitors.

Remittance companies' average online ratings in 2025, Source: FXC Intelligence, Jun 2025 — Remittance companies’ average online ratings in 2025, Source: FXC Intelligence, Jun 2025

Comparing 2025 data with scores from 2024, the research found that customer ratings have changed over time. Between 2024 and 2025, the average Trustpilot score increased from 4 in 2024 to 4.3 in 2025, showing an overall improvement in general customer reviews. Meanwhile, the average score across mobile apps stayed about the same at 4.7, with a small lift in the average Google Play rating from 4.58 to 4.65.

One of the biggest individual changes was Xoom, PayPal’s money transfer service, which had the worst Trustpilot score in 2024 at 1.9, but which now tops the list at 4.7.

According to the report, this improvement likely reflects PayPal’s renewed focus on the brand and its role in peer-to-peer (P2P) payments after years of deprioritization. PayPal acquired Xoom in 2025 for US$890 million. Xoom initially benefited from investment but eventually lost focus during the pandemic. However, since 2024, PayPal has repositioned the brand as part of its broader growth strategy.

Following Xoom, Remitly saw the next biggest increase, up 0.5 points to 4.6, followed by Revolut and Western Union, which saw their scores rise 0.3 points to 4.5 and 4.3, respectively.

At the end of the spectrum, several companies including WorldRemit, MoneyGram, Paysend, Ria and Transfergo, with Trustpilot scores falling by 0.1 to 0.3 points between 2024 and 2025.

Remittance companies' ratings over time, Source: FXC Intelligence, Jun 2025 — Remittance companies’ ratings over time, Source: FXC Intelligence, Jun 2025

Looking further back to 2021, the research found that app store scores have generally strengthened. For example, Ria’s average app rating increased 1.1 points during the period, while Western Union saw the largest Trustpilot gain, up by 1.4 points.

In 2024, the global cross-border payment market, combining both wholesale and retail payments, had a total addressable market (TAM) of US$194.8 trillion, according to FXC Intelligence estimates. By 2032, this market is set to reach a TAM of US$317.9 trillion, representing a 63% increase from 2024 and an annual growth rate of 6.3%.