Worldpay, a global payments technology provider, has announced a partnership with Trulioo, a Canada-based digital identity platform, to introduce new safeguards for transactions carried out by AI-powered shopping agents.

The collaboration seeks to address issues of trust, consent and accountability in the use of AI within digital payments.

Cindy Turner, Chief Product Officer at Worldpay, said:

“Innovation in payments must always be grounded in integrity and trust. By partnering with Trulioo, we’re delivering the trust infrastructure our ecosystem needs and empowering businesses and consumers to embrace AI-powered commerce with confidence, knowing that safety and transparency are at the heart of every transaction.”

Central to the initiative is the Know Your Agent (KYA) framework, underpinned by a Digital Agent Passport.

This credential system is designed to enable merchants to determine whether an AI agent is legitimate, authorised and operating with proper consent.

The framework sets out guidelines for verifying a developer’s identity, checking code integrity, validating user consent and monitoring the agent’s trustworthiness in real time.

Worldpay intends to allow merchants to use the framework to validate consumer intent and the authority given to AI agents.

This measure is expected to help businesses manage fraud risks and unauthorised transactions while supporting new sales channels.

Vicky Bindra, Chief Executive Officer at Trulioo, commented:

“Agentic commerce has significant potential, but it can only scale with trust built in from the start. With Worldpay, we’re laying the foundation for a more secure and accountable digital ecosystem, one where AI agents can operate transparently, and consumers stay in control.”

The collaboration aims to provide merchants and platforms with tools such as enhanced fraud detection and more streamlined checkout processes.

Verified agents would be granted access, while unverified ones may encounter additional checks, and malicious bots would be blocked.

According to both organisations, this approach is intended to deliver benefits across the payments ecosystem, including reduced fraud, more accurate identification of AI agents, and increased consumer confidence that their AI assistants are operating with proper consent.

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