X CEO, Linda Yaccarino has revealed that users will soon be able to make investments or trades directly on the social media platform X, the Financial Times reported on Thursday (June 19), a move aligned with Elon Musk’s ambition to transform the platform into an “everything app.”
In an interview with the publication, Yaccarino said the company is exploring the launch of an X-branded credit or debit card, which could be introduced as early as this year.
Musk, who acquired Twitter for US$44 billion in April 2022 and later rebranded it as X, has long expressed intentions to model it after China’s WeChat, a so-called super app offering a suite of integrated services such as messaging, payments, and shopping.
“2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more,”
Yaccarino wrote in a post in December last year.
Earlier this year, a source familiar with the matter said that X had partnered with payments giant Visa to offer direct payment services to users of the platform.
Yaccarino, formerly the advertising chief at NBCUniversal, was appointed CEO of X in 2023 during a period when many advertisers had fled the platform over concerns about their ads appearing alongside inappropriate content.
Yaccarino said that 96% of the platform’s advertising clients prior to Musk’s acquisition have now returned.
Featured image credit: Edited by Fintech News America, based on image by Grinvalds via Freepik
