Apiture, a North Carolina-based provider of digital banking solutions, has introduced Fintech Connector, a new tool designed to allow fintech partners to integrate with the Apiture Digital Banking Platform without requiring custom development work.

In the current banking environment, financial institutions are increasingly seeking to adopt fintech innovations to address changing customer expectations.

Fintech Connector allows fintech companies to connect directly with Apiture’s Consumer Banking and Business Banking platforms.

This enables Apiture clients to select and implement services that meet the needs of their customers and align with their strategic goals.

The tool also supports financial institutions in integrating features developed internally into the Apiture platform.

Fintech Connector offers fintechs a single integration point for faster deployment and the opportunity to reach Apiture’s network of community banks and credit unions.

The first company to integrate through Fintech Connector is InvestiFi, a digital investing firm that allows users to buy and sell investments directly from their current accounts.

This approach removes the need to transfer funds to external providers, helping institutions retain deposits. Apiture clients can now access InvestiFi through the new connector.

“InvestiFi could not be more excited to be the first fintech integrated to Apiture through its new Fintech Connector programme,”

said InvestiFi Chief Executive Officer Kian Sarreshteh.

“With InvestiFi’s patent pending Investing from Checking solution now integrated into Apiture’s online and mobile banking solutions, Apiture’s extensive ecosystem of banks and credit unions can drive new streams of non interest income, deposit growth and digital engagement. It has been inspiring watching our teams collaborate to get an innovative product to market, and we are thrilled to have Apiture as a strategic partner for InvestiFi.”

Chris Cox, Chief Operating Officer at Apiture, said:

“Fintech Connector complements our ongoing development efforts, providing a new way for banks and credit unions to tailor the digital banking experience to meet the needs of their communities. We are excited to offer this integration option that benefits both fintechs and financial institutions alike.”

Fintech Connector is now available to new fintech partners.

Featured image credit: Apiture