KeyBank, a financial services institution in the US, is enhancing its approach to client support through the use of Personetics’ Cognitive Banking platform.

The technology is aimed at helping customers build stronger financial habits and make informed decisions about their money.

The bank’s 2025 Financial Mobility Survey reported rising stress levels among Americans who are trying to manage economic pressures while working towards financial goals.

Over half (51%) of Generation Z respondents said they are taking active steps to improve their financial future.

Similarly, Personetics’ Global Consumer Banking Survey, published in February, found that 70% of consumers would like their banks to provide timely information about spending and saving to support financial wellbeing.

In response to this demand, particularly among younger clients, KeyBank will adopt Personetics’ Engage platform.

This tool offers personalised insights and suggestions based on individual spending and saving patterns.

“KeyBank’s mission is to help clients and communities thrive. A large part of that mission centres on helping clients move forward on their financial journeys and reach their financial goals,”

said Emily Gessner, Head of Consumer Digital at KeyBank.

“By leveraging Personetics’ platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.”

“As KeyBank celebrates its 200th anniversary, we’re delighted to partner with an institution that shares our vision for the future of banking,”

said Udi Ziv, CEO of Personetics.

“This partnership is not just about innovation, it is about using intelligent technology to forge deeper human relationships between banks and the people they serve.”

Cognitive Banking is changing how financial institutions understand and support their customers, with the aim of building long-term trust and loyalty.

Featured image credit: Edited by Fintech News America, based on image by Freepik