Stash, a New York-based personal finance platform that helps individuals manage their savings and investments, has raised US$146 million in an oversubscribed Series H funding round led by Goodwater Capital.
Other participants included existing investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation, along with funds and accounts advised by T. Rowe Price Investment Management, Inc.
The funding will be used to further develop Stash’s AI capabilities and expand its financial guidance tools.
Co-founders and co-chief executives Brandon Krieg and Ed Robinson, who recently returned to lead the company, have overseen Stash’s transition to profitability and the strengthening of its subscription-based business model.
The company currently has 1.3 million paying subscribers and manages US$4.3 billion in assets.
Ed Robinson said the funding reflects investor confidence in the firm’s direction.
“For a decade, Stash has helped millions take control of their financial futures. Now, we’re doubling down, transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We’re just getting started.”
A key focus of the company’s AI development is Money Coach AI, a financial guidance tool designed to deliver real-time, personalised investment recommendations.
According to Stash, the tool has generated 2.2 million user interactions since its launch, with one in four users taking a financial action such as making an investment, depositing funds, or adjusting automatic savings settings within 10 minutes of engaging with the AI.
Brandon Krieg said,
“For too long, financial advice has been out of reach for everyday people. Stash’s mission has always been to change that. Now, by leveraging the power of AI, Stash is helping people take control of their money, understand their options, build real wealth, and secure their financial future, no matter where they’re starting from.”
Featured image credit: edited from freepik
