Persona, a California-based verified identity platform, has raised US$200 million in a Series D funding round co-led by Founders Fund and Ribbit Capital, bringing its valuation to US$2 billion.

Founded in 2018 by Rick Song, Persona offers identity infrastructure that helps businesses, from social platforms and travel companies to financial institutions, automate identity-related tasks, streamline onboarding, and combat money laundering.

The latest round also saw participation from existing investors BOND, Coatue, Chemistry, First Round Capital, and Index Ventures.

It follows Persona’s US$150 million Series C in 2021, which valued the company at US$1.5 billion.

Persona says it has doubled its customer base over the past year, with clients including OpenAI, Lime, and Heritage Bank.

It has also expanded its services to include workforce identity security and international Know Your Business (KYB) capabilities.

“Identity is a foundational mega-trend driving digital transformation, and we’ve believed from day one that Persona would power this shift through its software-native solution,”

said Thomas Laffont, co-founder of Coatue.

In response to the rapid advancement of technology, particularly AI agents, Persona plans to use the new capital to build what it calls a “verified identity layer”, a secure infrastructure that allows businesses to verify users while staying compliant with evolving regulations and risk models.

For individuals, Persona says its solution will help create a “reusable identity”, eliminating the need to repeatedly enter sensitive personal information.

Featured image credit: edited from freepik