Salesforce, a cloud-based software company headquartered in San Francisco, has announced an expansion of its strategic partnership with Google, aiming to provide businesses with greater flexibility in developing AI-powered agents.
This collaboration will allow Salesforce customers to build Agentforce agents using Google’s Gemini models and deploy Salesforce on Google Cloud.
The initiative builds on their existing partnership, which facilitates seamless data sharing between Google BigQuery and Salesforce through zero-copy technology.
Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer, stated,
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use.”
Thomas Kurian, CEO of Google Cloud, noted,
“Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimised infrastructure – with minimal friction.”
Salesforce’s research suggests agentic AI represents a US$2 trillion market opportunity, with 84% of CIOs believing AI will be as transformative as the internet.
The partnership is intended to provide businesses with secure, unified data access, AI model flexibility, and integrated automation.
Agentforce will integrate with Google Search through Vertex AI, allowing AI agents to reference real-time information, such as supply chain disruptions, for more informed decision-making.
Google’s Gemini models will be available within Agentforce in 2025, providing multi-modal capabilities, expanded contextual understanding, and improved processing efficiency.
Salesforce’s platform, including Agentforce and Data Cloud, will be deployed on Google Cloud, with features such as dynamic grounding, zero data retention, and toxicity detection from the Einstein Trust Layer.
Salesforce products will also become available via Google Cloud Marketplace.
The partnership extends to customer service and workplace productivity, integrating Salesforce Service Cloud with Google Cloud’s Customer Engagement Suite for real-time voice translation, sentiment analysis, and AI-driven agent handoffs.
Potential future integrations between Slack and Google Workspace are being explored, such as enterprise search for Google Drive files within Slack.
Further collaboration is expected, including deeper integrations across Data Cloud, BigQuery, and the Cortex Framework to improve AI data grounding, as well as enhanced visualisation tools for business data.
These developments are anticipated throughout 2025.
Featured image credit: edited from freepik
