Buy now, pay later (BNPL) solutions company Ratio has raised U$11 million in venture funding and a US$400 million credit facility for customer financing from investors such as Streamlined Ventures, Cervin Ventures, 8-Bit Capital, and HoneyStone Ventures.
Founded in 2021, the platform combines payments, predictive pricing, financing, and a quote to cash process to allow recurring revenue businesses to provide embedded BNPL services that match customers’ cash flow needs.
Simultaneously, Ratio allows SaaS businesses to leverage their recurring revenue streams to unlock new non-dilutive capital without spending hours fundraising.
“We created Ratio to revolutionise the way that SaaS companies and technology businesses price, get paid and fund their growth,”
said Ashish Srimal, Ratio Cofounder and CEO.
“Ratio is on the forefront of two critical trends; first, the ability for SaaS companies to leverage their recurring revenue to their benefit and second, embedded intelligent sales and finance tools to enable greater efficiency.
The solution not only increases the speed to close and drives higher ACV/TCV, but enables much needed improved cash flow for high growth tech companies,”
said Ullas Naik, General Partner at Streamlined Ventures.
