US-based neobank MoneyLion announced that it has acquired MALKA Media Group, a rapidly growing creator network and content platform.

The acquisition builds on a four-year partnership between both entities.

MALKA’s content engine as well as MoneyLion’s personalization technology and financial products will be paired to power consumer advice and decision making at scale inside the app and accross all digital media.

Additionally, MALKA’s network will also be tapped to drive new audiences to MoneyLion to acquire customers more efficiently.

MoneyLion’s customers will also be able to activate financial solutions and purchase products while consuming hyper-personalized content that engages and educates customers daily.

Following the acquisition, MALKA will continue to operate independently, with its Founder and CEO Louis Krubich and Co-Founder and President Jeff Frommer continuing to lead the day-to-day operations, alongside partners Pat Capra and Dan Fried.

Founded in 2012, MALKA is a fast growing platform in the digital media and content sectors across entertainment, sports, gaming, live streaming, and brand storytelling.

“By combining their capabilities with MoneyLion’s financial products and extensive first party data, we will create a durable advantage that accelerates MoneyLion’s customer growth and helps us serve our mission of providing financial access and advice to hardworking Americans.

 

We will expand our vision of a daily destination, which started with our own MoneyLife content, with personalized content that educates, informs, and supports consumers’ financial decision making,”

said Dee Choubey, Co-Founder and CEO of MoneyLion.

“MoneyLion lives at the intersection of culture and money, and the team understands the power of engaging content and how it helps form powerful relationships with communities.

 

This partnership will allow us to exponentially grow our creator network and engage with millions of more fans,”

said Louis Krubich, Founder and CEO of MALKA.

This article first appeared on Fintech News Switzerland.