Binance has introduced Medá, an authorised Electronic Payment Funds Institution (IFPE) in Mexico, with planned investment of more than one billion pesos (US$53 million) over four years.

Medá will operate independently under Mexican regulatory approval, offering peso deposit and withdrawal services.

The entity is intended to provide a bridge between traditional finance and digital assets.

“Medá aspires to become the leading alternative in the financial technology space as a processor of transactions in Mexican pesos,”

said Guilherme Nazar, Binance’s Regional Vice President for Latin America.

He added that greater competition would improve the quality and affordability of services available to consumers.

The launch adds to Binance’s existing regulatory approvals in 22 jurisdictions, including France, Italy, Spain, Dubai, Japan, Brazil and Argentina.

With a population of more than 125 million, Mexico is viewed as a key market for financial inclusion through digital tools.

Binance said education and compliance form part of the initiative.

In 2024, over 44 million people accessed Binance Academy resources, including students from universities such as UNAM and the Monterrey Institute of Technology.

The company also invests “hundreds of millions of dollars” annually in compliance and security programmes in line with international standards.

By combining regulatory oversight, fiat access and independent operations, Binance stated that Medá would contribute to the development of a secure digital finance environment in Mexico.

Featured image credit: Edited by Fintech News America, based on image by Robbie Herrera via Unsplash