The annual event is a time to connect with other creators who create new media (blogging, podcasts, social media, and video) about financial topics (like debt, investing, and coupons). The majority of creators also attend to connect with brands for advertising partnerships.

The event includes panels and workshops where attendees can hear from experts and other creators on various topics related to creating, promoting and profiting from money-related content, as well as, what’s next in personal finance and investing.