Digital Asset, a New-York based company known for its work in institutional blockchain infrastructure and the development of the Canton Network, has appointed Jonathan Isaac as Chief Marketing Officer.

Isaac most recently served as Chief Marketing Officer at CoinMarketCap, widely regarded as the most visited website in the crypto space.

During his tenure, he played a key role in shaping the platform’s brand and outreach strategy amid rapid industry developments.

Prior to that, he was Head of Marketing at the cryptocurrency exchange Gemini.

In his new role, Isaac will oversee global marketing, including brand, product marketing, and communications, with a particular emphasis on raising awareness and encouraging adoption of the Canton Network, which serves as an emerging infrastructure layer for financial markets.

“What drew me to Digital Asset is simple: they’ve built something real,”

said Isaac.

“The Canton Network is already live, and I see it as a game-changer for global finance. My time at CoinMarketCap gave me a front-row seat to everything happening in crypto, and this feels like the next chapter. I’m excited to join a world-class team with exceptional technology, partners, and investors, and help bring this story to the right people.”

Isaac has more than 20 years of experience in brand transformation, product marketing, and creative leadership.

Earlier in his career, he held senior roles in strategy and marketing at agencies and media companies such as JWT, Anomaly, Digitas (LBi), Lagardère, Goodby Silverstein, and Barbarian.

He has worked on campaigns for organisations including the BBC, Sony, HP, GE, Coca-Cola, Disney, Johnson & Johnson, and Metlife.

He has also supported fintech and biotech firms, as well as luxury brands, in a consulting capacity, focusing on brand development and business growth.

Featured image credit: Edited by Fintech News America, based on image by vykhopentaras via Freepik