Backbase
We’re looking for a VP of Marketing to lead our next big move in North America.
This is our fastest-growing region, and we’re turning up the volume. If you’re a bold builder who thrives on impact, momentum, and meaningful growth—read on.
At Backbase, we’re on a mission to set bankers free. Free from legacy systems, clunky processes, and status-quo thinking. We're reshaping the industry with our AI-powered banking platform—and we need a marketing leader who can drive this story home.
This isn’t a VP job in name only.
You’ll be the senior marketing leader for North America, steering both our Enterprise and Community Financials segments. That means leading the full-stack: brand, ABM, demand gen, field, content, digital. It’s all yours to shape and scale. You’ll partner closely with sales, own pipeline outcomes, and lead a scrappy, high-velocity team that knows how to move.
You're a fit if you:
- Think like a brand strategist and act like a growth hacker.
- Can take an enterprise narrative from bold idea to boardroom buy-in.
- Know your way around the CMO suite and the CRM dashboard.
- Love to lead, build, experiment—and win.
Strategy + Execution
- Architect and drive GTM for both Enterprise and Community segments in North America.
- Own the marketing engine across the funnel—from brand to demand.
- Align closely with sales to prioritize accounts and craft high-conversion plays.
Demand Gen & ABM
- Lead full-funnel ABM campaigns that move the C-suite.
- Run and refine a high-performance demand engine—data, signals, creative, all of it.
- Build journeys that personalize and resonate, not just automate.
Brand & Narrative
- Bring the Backbase story to life regionally in a way that cuts through the noise.
- Evolve our global narrative into a sharp, distinct voice that lands with North American buyers.
Team Leadership
- Build and lead a modern marketing team that moves with purpose and pace.
- Be a hands-on leader who’s not afraid to roll up your sleeves.
- Create a culture of trust, experimentation, and ownership.
Modern Tactics, Real Results
- Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs.
- Collaborate across Product Marketing, Ops, Enablement to maximize every motion.
- 10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings.
- Deep experience in fintech or enterprise software—ideally both.
- A track record of owning pipeline, not just influence metrics.
- Strategic and scrappy: you know how to scale, and you’re not afraid to start.
- A modern marketing mindset with tools like Salesforce, 6sense, and AI baked into your workflow.
- Clarity, curiosity, and a creative edge that sets you apart.
Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management.
